Are you looking for the best ways to promote and sell your music online? After you have recorded your music and have copies available, it is time to start selling them.
If you are a newbie, it might be hard to know where to begin the entire process of selling. The good news is that there are more and more platforms that enable independent musicians, such as yourself, to sell their music online.
Here is our list of the nine practices for promoting & selling your music online:
1. Create Your Own Website For Sales
You can create a website featuring your music for sale. Once you have a website, fans can buy the albums they want at their leisure. They won’t have to travel to a physical brick and mortar store. Instead, they get easy access to your high-quality songs through your website. Offer standard options for shipping as your competition.
Better yet, offer free shipping for the first hundred orders as a promotion. Go ahead and check out the competition and see what everyone is up to so that you have an idea of what the top music selling websites have up their sleeve. Gain ideas, tips, and tricks from the top-selling websites.
Read more here why you need your own website.
2. Own Personal Blog
Nothing depicts authority on a topic more than having your own blog. Other than a website that deals exclusively in sales, owning a personal blog that shows how you create and make songs will help you sell music online tremendously. You can post all your links on the blog and leave instructions about how to purchase music.
Your fans will love the way you share your personal experiences in making music as an artist. They love to see your soul and not just your intent to sell. Fans tend to love what is happening behind the scenes and what’s better than providing your fans what they want than through a blog?
On your blog, you can reveal the real stories about where your songs came from. You can show how much of a real artist you are and how serious you are about your craft. Then, you can promote your blog on many other platforms and get the word out about who you are as a musician.
3. Online Music Stores
There are a lot of music streaming platforms such as iTunes, Spotify, Google Play, Bandcamp that are willing to accept music for sale from newbies such as yourself. For the most part, a lot of the online musical stores need you to upload a copy of your song for the purchase and inform them of the price, but sometime you’ll need to type in it yourself.
The reason you need to keep your songs in various platforms is that many selling platforms and websites accept only specific formats. The most popular options tend to be DRM and protected AAC. iTunes also allows fans to pre-order albums from you.
Fans love to be ahead of the game when it comes to music they love and you might be surprised how many pre-orders you get for an album that does not even exist yet!
4. Sell Through YouTube
Most folks don’t see YouTube as anything but a place you can earn royalties from. YouTube is an excellent way to showcase your music and direct them to where they can buy the actual song to save and keep forever. Insert your iTunes, link as well as your website link, in the description area of YouTube.
Not only will this enable your listeners to enjoy your music, but you also get potential sales from clients who want to own the songs they hear. When you upload your song on YouTube and post links on your social media walls with instructions about how people can buy your music, you create a wider reach and a broader audience compared to when you stick to Facebook alone.
After all, YouTube has a broad international reach that few other websites can match, and as a seller, you want to be part of that.
5. Bundle Your Music
If you are a musician who is just starting out, it is be a good idea to bundle your songs, such as offering to give a discount when someone buys two songs rather than having to pay full price for each.
For instance, if each of your songs is twelve dollars, then you can offer both for twenty dollars. You can also offer discounts for anyone who decides to sign up on your website by typing in their email address.
You can then begin to form a list of emails for future promotional purposes by offering your promotional bundles in exchange for email addresses. Music bundles will appeal to most fans who would love to own two songs for a discount.
6. Promote Your Music Using Social Media
Social Media and Facebook, in particular, can reach millions of people in one go. Use this to your advantage by sending teasers of your music. All you have to do is post teasers on your wall. Friends, in particular, love seeing their friends creations, and before you know it, you may have a few orders up to your sleeve from this social media platform.
Also, you can create a business page on Facebook and post videos, comments, and personal views to enable more and more people other than just your friends to get to know the real you. The more people see the person behind the songs, the more they will love your music. Other than Facebook, of course, you can use Twitter and Instagram for free.
7. Build Your E-Mail List
Don’t underestimate the mailing list. You can keep your fans updated and send them promotional items, notices, new updates, and even teasers of new music you have created. People love insider information and you can generate popularity by keeping your email list busy and sending out tons of promo items to everyone you would think would love your music.
When you have your mailing list composed of fans that bought your merchandise, you can send promo items they might love. Send notices of new songs and let them hear teasers before anyone else. Also, don’t forget to send them freebies with your logo on it. Offer exclusive items on your list that fans can’t get anywhere else.
This way, your fans will feel special and like you value them. Having something from you in their inbox on a regular, consistent basis is going to be essential to help boost the sales of all your future songs. You can choose from these: MailChimp, ConvertKit, AWeber, GetResponse, SendInBlue.
8. Make a Sample Pack
This is not about selling your music, but it’s part of it. Making a sample pack is a great way to make money online, and once you’ve made it, it’s already there. Next, it’s time for you to start getting shares from the sales over a long time!
Of course, it needs to have some level of quality. If you are a beginner and want to know what kind of genres or even instruments are the best sellers, try to contact guys via email and ask them. They will be happy that you have a potential interest in making of sample pack for them.
When you know what you want to start with, they will send you an exact guideline on how it should look to release it there! Here is a list of the websites that offer samples and sounds: Loopmasters, Producerloops, Primeloops, Producerspot, Samplephonics, ADSR Sounds, and more…
9. Aim For Perfection In Terms of Sound Quality
To sell songs online, each of the songs you record needs to be perfect. There are local studios you can record in for maximum quality, or you can do it on your own. Also, consider reading this post on how to make quality and unique music.
On the other hand, if you can record songs at home using your equipment and they turn out perfectly, then go ahead and make copies of these for selling. Keep in mind that you want to offer value in exchange for purchases. Remember, people will only recommend your songs to other potential customers if they get good quality, so definitely don’t skimp!
Then, ask yourself what kind of song qualities you would want to purchase. Make attempts at being great at what you do when you are doing your song-recording. Also, you need to have a great logo that reflects who you are as a person. Find a logo-maker app and use this or draw your logo if you are inclined to do so. No matter how you come about your logo, it needs to be well-thought-out and something eye-catching.
There are many websites that will make a logo tailored to you. The best of them are Fiverr, Upwork Freelancer, and Crowdspring. Remember, your fans will associate you with your logo, so make sure you find one that you like!
Bonus Tip – Record More Than One Song In Various Formats
To start selling music online, the first thing you need to do is to record more than just one song. The reason for this is that you can offer one song for free and use this as a teaser to get your audience to buy the other songs. For each song, you record, make sure you have various formats ready.
Also, if you feature your songs on YouTube and someone requests a different format, you can offer the other formats for sale. Having more than one song reveals that you are a serious artist and not just a one-hit wonder. People will know that this is more than just a hobby for you and that you are not playing around.
When you get serious about promoting yourself as a musician, though you only have one song available, you won’t be taken seriously. Having more than one song changes all that and will increase your credibility as an artist. Thus, to be a successful seller of music online, make sure you have more than a few songs you can sell and promote to your target audience.
Now that you have a couple of songs you made yourself, you can sell them online very successfully using these nine methods. You might be surprised how well these methods work the moment you make that first sale. Keep in mind that all musicians begin their careers at the same starting point. The good news is that you have these methods, which don’t require a marketing division to get the word out. All you need is your low-cost home studio, good internet connection, a lot of hard work.
I have been helping others understand music production, mixdowns, and mastering for a number of years. I have always found it rewarding to see people progress within this field – making the information digestible and engaging.